Taste the Premium in Toronto, Canada | Press Event

KASELL S.A. successfully organized the 2nd Press Event of its three-year promotional campaign in Toronto, Canada, on April 29th, 2025, at 5:00 p.m., at the Sutton Place Hotel Toronto – York Hotel (355 King St W, Toronto, ON M5V 2E7). The event was held within the framework of the EU-funded program “Taste the Premium”, aiming to inform and promote high-quality European Olive Oil from Greece to the markets of the United States of America and Canada.

The event welcomed journalists, health professionals, importers, distributors, and healthy food and lifestyle bloggers, providing them with comprehensive information on the exceptional quality, refined taste, and nutritional benefits of European Olive Oil, alongside the high production standards adopted by the Producers’ Organizations.

Among the distinguished attendees were representatives of the Greek Embassy in Canada, including Mr. Dionysios Protopapas, Senior Trade Commissioner, underlining the strategic importance of Greek olive oil in international trade. Representing KASELL S.A., Mr. Georgios Karitsiotis, Commercial Director, presented the company’s strict production, processing, and quality assurance practices, highlighting KASELL’s commitment to excellence, traceability, and sustainability throughout the supply chain.

Furthermore, Ms. Dimitra Bouriti, Certified Agricultural Consultant and member of the Quality Assurance Department of KASELL S.A., addressed the audience, offering expert insights into the quality parameters of extra virgin olive oil, its certification procedures, and the rigorous controls that safeguard its authenticity, safety, and superior nutritional value.

The event concluded with the distribution of a thoughtfully prepared media kit, which included olive oil samples, an informative brochure, a glass olive oil spray bottle, an apron, and a branded notepad with pen, leaving participants with a strong and lasting impression of the premium character of Greek European Olive Oil.